ELEVATE

ROLE

Lead Designer

BRIEF

Create a brand identity for Elevate, a community focused gym with a mobile app that connects members.

Step One: UX

SUMMARY

Elevate is a community-driven gym app designed to foster connections among members. I wanted to create a dynamic fitness community that encouraged members to engage with one another, participate in challenges, and hold themselves accountable to one another. Using features like challenges, personalised accountability trackers, and a trophy system for achievements, I hoped to turn fitness into a social and motivating experience for elevate members.

RESEARCH

As an avid user of the Nike running app and the Puregym app, i was able to gather insight into what made the user journey so fluid/effective or less effective. In the Nike app the time it took in order to get to parts of the apps respectively were either between one click and three. The Puregym app, layout and images were large, meaning at times the user would need to scroll to see information they were looking for (for example on the warm up page of the Puregym app, you had to scroll down to find more videos) I took this into account when envisioning what the wireframes would look like.